adidas
is a name that stands for excellence in all sectors of sport around the
globe. The vision of company founder Adolf Dassler has become a
reality, and his corporate philosophy has been the guiding principle
for successor generations. The idea was as simple as it was brilliant:
to provide every athlete with the best possible equipment. It all began
in 1920, when Adi Dassler made his first shoes using the few materials
available after the First World War. Today, the adidas product range
extends from shoes, apparel, and accessories for basketball, soccer,
fitness and training to adventure, trail and golf.
